I really like product placement, for me it's one of the most interesting forms for advertisement. I like to read about it and most of all I like to spot it!
The best example of product placement is Sex & The City. Just think about it for a second,......Manolo Blahnik, Jimmy Choo, Christian Louboutin, Oscar de la Renta, Mac, Vogue, Dior and many others.
The question is.... is it annoying for us ordinary people? In my opinion, no! It's a part of movies and TV nowadays, but it's a smart and actually less annoying way of advertising than the old method, where there will be a break in the middle of your favorite TV-show and a whole lot of commercials coming your way.
The smart thing about product placement is, not everyone is aware of it. So it takes advertising to another level, where some of the most vulnerable/impressionable audience such as kids/teens are being exposed to products through media, disguised as personal choices of moviestars and other celebrities. Very sneaky indeed.
Another interesting thing is.... Kids and teens are not the only ones who aren't aware of this!
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